Enterprise IT
Kyndryl
+40 vs top competitor
90 / 100 vs 50 / 100
Built from zero employer brand identity in 2021.
Trusted by the world's Most Loved Workplaces®
Prove Your Culture.
Attract Talent. Build Customer Trust.
Get Certified.
Most Loved Workplace® certification validates employees’ emotional connection to your company, giving you credible proof to strengthen your reputation and grow your business.
- Around 92% of applicants choose a Most Loved Workplace®
- Featured in WSJ / CNBC / Bloomberg
- Scientifically validated Love of Workplace Index®
See If Your Company Qualifies
Free eligibility check.
1,800+ certified organizations · 2.8M employees benchmarked
Not sure yet? Ask the Most Loved Workplace® GPT to find out if you're eligible in a minute.
Top 100 Most Loved Workplaces® featured in
Wall Street JournalThe EconomistCNBCFox BusinessBloomberg
2027 Applications Open - America's Top 100 Most Loved Workplaces®, featured in The Wall Street Journal. Review closes August 15.
Apply FreeTrusted by 1,800+ certified organizations
How certification works
Three steps. One business day to start.
01
Get interviewed.
A culture profile interview with our Certification Specialist. No sales pitch. We map how your organization already earns emotional connectedness before you spend a minute on data.
Apply now →02
Culture assessment.
Employees complete the Love of Workplace Index® — a .95-reliability instrument built over 25 years. Open comments are analyzed with our BERT-based model so themes surface without bias.
Apply now →03
Get certified.
You receive Love Analytics® results, your certification tier, the Employer Branding Toolkit, and eligibility across every Most Loved Workplace® list your workforce earns.
Apply now →Why it matters
Stand out and achieve more as a people-first company.
Attract
Data-backed
A certification candidates trust because it's earned through employee evidence, not purchased.
Retain
2–4×
Employees at certified Most Loved Workplaces® are 2–4× more likely to stay.
Transform
Actionable
Love Analytics® gives leaders the specific culture levers to move next — by team, by tenure, by role.
Grow
4×
Employees at certified organizations are 4× more likely to do their best work.
What you receive
Certification is employer brand infrastructure, not a badge.
See how AI and candidates view you today, free.
Run CertCheck at certcheck.mostlovedworkplace.com — a 60-second scan of your public employer brand and AI visibility signals before you apply.
Move from Bronze to Platinum on merit.
Certified organizations progress through Bronze, Silver, Gold, and Platinum tiers based on Love of Workplace Index® scores — never a paid upgrade.
Show up when candidates ask AI about you.
Your certified profile is syndicated to Visipage (visipage.ai), the AI-EO answer surface built so ChatGPT, Perplexity, and Google AI Overviews cite verified culture data instead of guessing.
Prove it across every audience.
Affinity editorial spotlights — Women, Veterans, LGBTQ+, Neurodiversity, Career Advancement, Wellness, Parents and Caregivers — with eligibility earned through certification, not sponsorship.
Ready-to-use brand assets from day one.
Employer Branding Toolkit, Digital Certification Badge, and shareable social graphics for career pages, LinkedIn, and job posts.
Put your CEO on the record.
An earned-media interview and quote package published on bestpracticeinstitute.org, the 25-year research domain AI tools cite when answering workplace questions.
